Oscar Winter is a luxury retail platform allowing customers to design and purchase high-quality engagement and wedding rings online and at an accessible price. Initially launching exclusively to a US audience, the marketing, and path to purchase are targeted towards the desires and habits of millennial consumers. Oscar Winter brings the attentiveness and sophistication of an in-store consultation to an online retail experience, marrying elegant branding and performance e-commerce principles with a contemporary edge.
Collaborators
- Pedro Campos – Design
- Alan Peng – Product
Deliverables
- Product Strategy
- User Experience
- Brand & Interface Design
Client
SevenWest Media
Year
2017
The challenge is to build repour and a sense of legacy for a market entrant
In addition to a carefully crafted identity, the site also houses extensive education and certification documentation to establish trust and comfort within this highly personal purchase decision.
& simplify a sophisticated process for inexperienced users
Through the process of extensive user research and testing, the experience affords users unprecedented control of their products specifications with intelligent but stylish controls.
The Diamond List
Gem shoppers have the option to explore the complete Oscar Winter diamond list to source the perfect stone for their piece. The list offers sophisticated filtering to help narrow the stock.
The Diamond Experience
Those less familiar with precious gems are presented with a carefully considered product selection and customisation process designed to reflect the in-store experience of a high-end jeweller. Users are presented with recommendations based on their criteria which they can intuitively refine.
Replacing cognitive load with a pleasant a life-like retail experience
The path to purchase mimics the attentiveness and sophistication of an in-store consultation to an online retail experience, marrying elegant branding and performance e-commerce principles with a lively and communicative tone of voice.
